A designer-developer who treats the browser as a medium for atmosphere — not just interface.
I'm Alexander — an independent designer and developer based in Dubai. For the last few years I've helped brands, studios and founders ship websites that feel like an experience, not a brochure.
I work solo and end-to-end: the art direction, the 3D and motion, and the full-stack build are all mine. That means no hand-offs, no diluted vision, and one person accountable for the whole thing.
I care about the web as a craft — the kind of detail you feel before you can name it. If you want something that makes people stop, I'd love to hear about it.
I start by interrogating the brief — audience, ambition, constraints. References and rough motion tests turn a vague feeling into a concrete creative territory before a single pixel is committed.
Art direction defines the world: palette, type, material, light and pacing. I prototype the signature moment early, so you can feel the experience long before it is finished.
Interface, motion and 3D are designed together, frame by frame. Layouts are choreographed against scroll and sound so the whole thing reads as one continuous gesture.
Custom WebGL, GLSL shaders and a tuned render loop. I budget every frame, ship Draco/KTX2 assets and build graceful fallbacks so the work runs beautifully everywhere.
I instrument, optimise and harden — then launch loud. Post-launch I keep iterating with the data, because an immersive site is a living thing, not a deliverable.
“Alexander took a vague ambition and turned it into the best-looking site in our category. The launch did the talking for us.”
“One person, end-to-end, and somehow more polished than the agencies we'd worked with. He sweats details most people never notice.”
“Genuinely technical and genuinely tasteful — a rare combination. He shipped on time and the thing actually performs.”