I'm Alexander, an independent designer and developer based in Dubai. I make websites people finish scrolling — the art direction, the 3D and motion, and everything holding it up.
I work alone, and on all of it. One person to brief, one person to chase, one person accountable on the day it goes live.
I care about the web as a craft: the kind of detail you feel before you can name it. If you want something that makes people stop, I'd love to hear about it.
The process · five acts
Five stages, same order every time. The signature moment gets prototyped before anything else is designed, because if that does not land then nothing after it matters.
Discovery
I start by pulling the brief apart: who it is for, what it has to achieve, what is already fixed. References and rough motion tests turn a vague feeling into something we can both point at.
Direction
Art direction defines the world: palette, type, material, light and pacing. I prototype the signature moment early, so you can feel the experience before it is finished.
Design
Interface, motion and 3D are designed together, frame by frame. Layout, scroll and sound are choreographed as one thing, so nothing feels bolted on afterwards.
Development
Custom WebGL, GLSL shaders and a tuned render loop. I budget every frame, ship Draco/KTX2 assets and build graceful fallbacks so the work still runs on a mid-range phone.
Launch
I instrument, optimise and harden, then help you launch it properly. After launch I keep iterating with the data, because these sites are never really finished.
- Creative & art direction
- Real-time 3D / WebGL
- Interface & motion design
- Shader & graphics engineering
- Full-stack development
- Installations & events
- 01Shaders are my idea of a relaxing evening
- 02Always building one too many side projects
- 03Coffee-fuelled; I prototype before I plan
- 04Collector of obscure typefaces
- 05Will happily talk WebGL for hours
- 06Runner. The best ideas arrive around kilometre four
What the last few clients said.
“Alexander took a vague ambition and turned it into the best-looking site in our category. The launch did the talking for us.”
“One person, end-to-end, and somehow more polished than the agencies we'd worked with. He sweats details most people never notice.”
“Genuinely technical and genuinely tasteful — a rare combination. He shipped on time and the thing actually performs.”
- React
- Next.js
- TypeScript
- Tailwind
- Three.js
- WebGL
- GLSL
- GSAP
- Node
- APIs
- Headless CMS
- Postgres
- Figma
- Blender
- Motion
- Sound
Designed and built from scratch in Next.js, with WebGL/three.js, GSAP and hand-written shaders. Set in Instrument Serif, Space Grotesk and Space Mono. The code and the shaders are mine; the hero’s clay laptop is a CC-BY model by Alex Safayan (Poly Pizza), re-materialled and compressed.